YouTube Adds More Analytics Data About Views and Revenue
YouTube is working on ways to provide creators with more data about video performance, including detailed reports about view and revenue sources.
In addition, YouTube plans to actively assist creators in generating new video ideas by adding trending reports.
These features are previewed in a new video on YouTube’s Creator Insider channel, which offers a “sneak peak” at what reports might look like when they’re available.
Some of the reports are actively being produced, while others are in the idea stage.
Here’s more about the analytics data YouTube plans to launch later this year.
Video Views Sorted By Type
YouTube creators want more information about where their video views are coming from.
If you publish regular videos, post Shorts, and host livestreams, all views will be counted as a metric in analytics reports.
YouTube produces new reports that show an overview of the different video formats and views generated by each type.
You’ll see data on how much video time you’ve uploaded, how much time you’ve streamed, how many views you’ve received for each format, and more.
“We want to give you an overview of the different formats. So, for example, how much you’ve uploaded and how much you’ve live-streamed. Tell you about the views for each format, tell you about the audience overlap between these different formats, and then let you dive into each format individually. So you can see the right analytics, whether it’s for regular videos or shorts or livestreams. ”
Income Divided by Source
For creators who are qualified to monetize their videos, YouTube plans to add more data about individual revenue sources.
Revenue data will be broken down by video type, and how revenue is generated.
You will be able to see directly how much money you have earned from regular videos, against shorts, against livestreams.
In addition, YouTube plans to add more data about the monetization methods it offers.
The new revenue report will offer a more detailed look at memberships, tagged products, SuperChats, and all the different ways to make money on YouTube.
Helping Creators Find New Video Ideas
Another type of report that YouTube does will provide data intended to help generate new video ideas.
YouTube recently launched an experimental tool that shows the popularity of certain search terms and which video topics lack content.
Expand that tool to show which topics are trending on YouTube and which videos are starting to gain popularity with your audience.
In addition, the tool will provide ideas for new topics that you can expand their audience, and topics that are likely to match your current audience.
There is no timeline for when any of these new features will appear. YouTube plans to continue working on them throughout the year.
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