Your Guide to Better Local SEO Rankings
This post is sponsored by Local Viking. The opinions expressed in this article are the property of the sponsor.
If you work on local SEO projects and manage Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:
- How can we increase our visibility?
- How can we expand our ranking scope?
- My GMB list is “filtered” or stuck – what now?
Don’t worry – we’ve got you covered!
Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.
Learn actionable local SEO strategies based on years of service with large agencies on a white label, owning a portfolio of general and niche agencies, and collaborating with marketing teams on GMB’s national campaigns with more than thousands of locations across the country,
In our 100% free guide, you’ll learn about Local Viking’s method for increasing ranking and visibility of your GMB list – separated into several different parts and each fully explained in one deep masterclass.
What’s inside the Guide
The first two sections looked at the Google My Business engine: How does Google determine where to rank GMB listings for certain profiles?
You can get into the meat and potatoes what ingredients to put where to achieve the best rankings.
Knowing the “why” behind the processes will help you understand deeper contexts and in turn, perform better.
The guide also explores the ranking mechanics of GMB listings – expanding on Popularity, Relevance, and Nearby, and digs deeper into the underlying ecosystem of Google’s patents and what it means for local professionals. in SEO.
Next, we’ll share the first process we do with each consultant for new clients to identify potential issues that may arise from stuck or plateaued campaigns.
This is an end-to-end audit protocol that identifies missing categories, lack of signal ranking, or if you are caught with a filter.
Auditing has become such an integral part of our daily lives that we have engineered a cloud-based dashboard container and a completely separate training system that you can also access for free-no sold or anything for sale. You can access GMB.management here.
This topic is also covered in the guide, plus you’ll find training videos and additional resources on the Local Viking YouTube channel and blog.
Under the GMB 101 section, you’ll go through an encyclopedic journey through the nuts and bolts of how GMB works at the administrative level.
Proper setup and optimization ensures that you work within the framework of Google’s terms of service.
It also sets your GMB list for maximum visibility from the get-go instead of completing parts of your campaign twice.
Whether you’re a beginner at Google My Business or a veteran local SEO professional, you’ll find plenty of golden nuggets from this section.
The next section covers one of the most important elements of GMB that is often overlooked – the website and the page on which it is attached.
Optimizing your website in accordance with best practices is covered extensively, and you’ll get a ton of free schema templates and other local SEO resources to help template some of the processes. outlined in the guide.
Possibly the most exciting part of our guide is where we dive deep into a complete list of techniques to achieve local signals that push the rankings for your GMB list and local websites, including local guest posting and mining local link building targets.
Plus, get our list of search operators to find the best opportunities for your campaign.
The guide covers citations in 2021 and beyond and why you don’t need expensive citation tools and services.
Instead, you’ll learn how to develop a smart strategy for structured citation sites that you can outsource cheaply or pass on to an internal team member.
We’ll also take you on a deep dive into the assets you can use to optimize and boost your brand popularity and build trust in the eyes of Google.
The purpose of this section is to ensure that you are equipped with a toolbox of resources for local SEO that affect signal generation.
To consolidate the entire ecosystem of strategies and concepts, we show you how to use a system like Local Viking to track rankings in a revolutionary way, identify holes in your campaigns, and perform automated automation to send a group of tactics talking about guidance.
In the GMB insights section, you can create full media and reporting calendars and track the impact of having all your hard work.
The use of multiple GMB posting and image uploads and optimization makes planning campaigns easy, both large and small.
We also analyzed the time required to perform a typical month of GMB tasks and reduced the time to less than 15 minutes.
You can check out over-the-shoulder videos and timers with descriptions showing the live technique in a list on our blog and see how you can build your own 15-minute marketing technique using Local Viking.
If you have your own tool stack that you use or prefer a more manual and time-consuming process, you can still uncover a wealth of useful tips and techniques from our content.
So, download the GMB ranking guide and please let us know what you think or any questions you may have.
Featured Photo: Photo by Local Viking. Used with permission.
Post Photos: Photos by Local Viking. Used with permission.