Why do companies focus on redesigning their websites? / World of Digital Information
Websites are the best way to advertise your products and services to the world. It can be anything, from being a small business to a big company like “Meta”, everyone needs to have a website to promote and show what things they offer for people who don’t others do.
A cool website is one that catches the eye of someone who is randomly surfing the internet. You need to have some attractive content and engaging features that will encourage the visitor to browse more of your website and not just leave it once they open it. Your website should function as a door for your clients/customers. If your website is old, you won’t get any more visitors.
Why should you keep your website up to date? And as the world continues to change, trends change within minutes. If you use old designs and outdated content, you will lose the competition. That’s why we see a lot of people opting for website redesign. Some perks of redesigning your website that have been noticed by marketers and website owners are more traffic to their websites and more revenue.
The most important part for you to redesign your website is having a better SEO (search engine optimization). If you are thinking about remodeling your website, make sure it is run by experienced search experts and what they think should be done to get more activity on the website because let’s face it, they are the most important part of any website optimization campaign.
BestSEOCompanies asked CEOs of over 400 companies why they remodel? They replied that they felt they really needed to change things because if nothing was done, they would lose a lot in terms of website visitors, revenue and for creating brand awareness. So the decision of redesigning their website was taken soon.
The survey showed us that hiring an outside agency is the most popular option among business owners which is 43% to redesign their websites as it seems the most promising. On average, the cost for rebranding was found to be $ 1700.
Reasons for Redesign:
The top 3 reasons why these companies needed to opt for remodeling is to build brand awareness that is understandable because with some particular trend changing, you also need to improve yourself to keep up with them. Another reason is to drive sales and that won’t happen until you get a nice and cool website that is all new and updated. Moreover, these changes are made because the website is not getting much traffic and the proper redesign of the website has definitely helped the owners greatly in this aspect.
It’s important for any business or company to first set up some goals that they want to achieve by doing the redesign so that once the process starts, they won’t have much trouble figuring out exactly what they’re trying to accomplish with it.
Problems After Remodeling:
Many problems are faced by companies after remodeling their website. Approximately 60% of owners face issues after completion. Here are some issues that some owners have seen.
1. Slow Website Speed.
3. Missing Information.
4. Navigation issues.
5. Duplicate Content.
How SEO Plays an Important Role:
SEOs are experienced people who have mastered the art of search engine optimization. They can create and manage content for your websites in such a way that a small change to your interface and design can look cleaner and more interesting than ever before.
The key to having a successful redesign is having an expert who evaluates everything that is going on, and knows his or her way around the search engine. The average hourly rate we charge this SEO is $ 43 which is pretty low compared to their expertise and workload.
So it is better for a company that is thinking about having a redesign to decide on their priorities and they should set their goals and expect what they want from this project. They must set up funds, clear their goals and work with designers so they can achieve their ultimate improvement goal in terms of quality and revenue. Check out the charts and infographic below for more insights on why businesses prioritize redesigning their websites.
Read next: The Anatomy of a Great Business Website