The biggest threat to the coaching industry
In recent years, professional coaching has become one of the most popular careers. Many types of coaching, including life coaching, relationship coaching, and career coaching, become more and more fascinating over time. However, many people have started taking advantage of coaches to overcome life’s challenges. This difficult supply and demand situation increases the importance of this trading discipline daily.
According to the findings of a new study commissioned by the International Coaching Federation (ICF), millennials, in particular, are the generation most likely to dread coaching and to have shared a coaching relationship. The recent Global Consumer Awareness Study (GCAS) shows that 81% of respondents in the millennial age group express high attention to coaching, compared to 51% in the older generation.
In addition to this, health coaching, a subject that we heard a lot about during the Covid-19 epidemic, has been studied in the literature. According to a report published in the American Journal of Lifestyle Medicine, health coaching can alter several biometric risk variables such as blood pressure, cholesterol, and body weight. Health coaching has also been shown to improve health-related quality of life and reduce hospital admissions in studies.
However, the growing popularity of coaching and the extension of coaching disciplines into vital sectors pose a serious threat. It also increases the number of unauthorized and harmful operations, which are particularly prevalent in this industry. Another important issue is finding a good trainer who meets the needs.
According to the statement of a manager of the coaching directory named Coachsea, where the accredited and authorized life coaches are listed and verified in the world, even if unauthorized and inadequate coaches are graduated from good educational institutions; states that they can cause many people to suffer due to wrong career and life directions. In this context, he said that it is necessary to think carefully before obtaining the services of coaches who are not accredited and verified by independent institutions, and that a good research should be carried out on the coach who will be served.
The official, who said that as Coachsea they operate in the business of vetting coaches, added that they are closely monitoring recent negative events and that the number of similar vetting organizations is expected to increase particularly in the regional level so that service users are less victimized.
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coachsea is the leading international coaching search engine and directory. Coachsea is the meeting hub for coaches and clients where people who are committed to, and sincerely want, continuous development come together through our AI-powered coaching search engine. Coachsea maintains its efforts to represent and publicize the work of coaches by contributing to higher coaching standards.
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