The digital world is constantly evolving and changing. Therefore, companies need to find new ways to reach their target audiences and maintain their interest. The interactive media industry has grown tremendously over the past few years and shows no signs of slowing down any time soon. Interactive media services (also called “new media”) include social networks, online video services, mobile applications, virtual reality, augmented reality, etc. These businesses can use these digital tools to help their customers reach specific audiences with tailored products and services.

yandex

Yandex is one of Russia’s largest Internet companies, operating the country’s most popular online search engine and map service. The Company also provides online advertising platform and other online services. Yandex’s search engine has a market share of around 62% in Russia, making it one of the most dominant Internet companies in the country. The company has a diverse revenue stream from its various services, with online search and advertising accounting for approximately 73% of total revenue. Yandex plans to expand its business outside of Russia, especially in Asian countries, where it already has a presence. Yandex’s market-leading position in Russia and its strong presence in Asia provide it with a solid foundation for future growth.

Weibo

Weibo is a Chinese social media company that operates a leading Chinese-language platform for social media and online vernacular content. The company also offers a platform for advertisers to create and serve advertisements. Weibo’s social networking platform allows users to create content, including original text and user-generated photos, videos and audio. The platform has a daily active user base of 213 million, with users spending an average of around 104 minutes per month. Weibo derives most of its revenue from online advertising, with its suite of products that advertisers can use to promote their businesses online.

Matching group

Match Group is the parent company to a portfolio of leading online dating and relationship websites, including Tinder, OkCupid, PlentyOfFish, Meetic and other brands. Match Group also owns a minority stake in dating app Hinge, a company that operates in a similar space. The online dating industry has grown rapidly over the past few years, with revenue increasing at around 30% per year. Industry growth is driven by the rise of mobile dating apps and increased adoption of online dating in emerging markets. Match Group has an extensive and diverse portfolio of dating sites, with a combined user base of approximately 87 million users.

Snap, Inc (SNAP)

Snap, Inc. is the parent company of Snapchat, a popular messaging and social media application. The company was founded in 2011 as a friend photo sharing app called “Snapchat”. Today, the app is used by over 100 million daily active users, with over 2 billion daily video views. The company recently underwent a restructuring that moved away from the “Snapchat” brand to simply “Snap Inc.”

Conclusion

Investing in the digital world offers many advantages. These companies can reach large audiences, create new products and services, learn from customer feedback, and make quick adjustments. These companies are also less sensitive to economic downturns and other factors impacting other industries. Additionally, interactive media stocks should benefit from the rise of digital advertising over traditional forms of media. These companies can precisely target their customers and offer them personalized products and services.