A Stitcher In Time

Cargo Global acquired online retail company StitcherAds for $ 64 million. StitcherAds, an Irish startup, specializes in selling on social platforms, including Facebook, Instagram, Snapchat and TikTok, while Cargo’s core business places ads on the mobile web or within a network of publishers of the app. “We realize that we only satisfy a fraction of the total needs of our retail clients,” said Cargo founder and CEO Harry Kargman. The Wall Street Journal. Although Kargo missed a huge wave of mobile companies that recently hit the public market – AppLovin and ironSource thought – Kargman said the deal sets the company up for a potential IPO over the next few years. And since Kargo didn’t bell the stock exchange this year, the company still needs to keep up with the integration with mobile ad players. The StitcherAds deal is Cargo’s second acquisition ever, following last year’s purchase of social embed tracker Rhombus. But Stitcher is a bigger takeover, adding 120 people to a company of 225.

Visualize the Change

The change is in progress for the Google Search page and user experience. In a blog post last week, Google announced that it would bring seamless scrolling to mobile search results. This format is “more seamless and intuitive” for users, wrote Niru Anand, a Google Search product manager. Mobile internet feed-ification cannot be prevented. Google is also slowly launching search features called “Things to Consider,” “Refine This Search” and “Expand This Search.” These tools direct users on the right path for searches that can be interpreted in many ways, according to Search Engine Round. As part of these changes, the search feed is becoming more visual. Google will even encourage users to refine questions based on images. These capabilities – what Google calls the Multitask Unified Model, or MUM – will be important drivers of commerce, as well as search to fit online shopping patterns. Speaking of shopping patterns, one of the first examples of tech was for people to use an image of a fashion pattern to see all the products with the same design available to buy on Google Shopping .

Disney Minus

Disney lost more than $ 10 billion from its market cap on Monday after a Barclays analyst downgraded the stock due to reduced growth in streaming subscriptions. Disney has set a target for its own 230 million to 260 million Disney + subscribers by the end of 2024. But Barclays analyst Kannan Venkateshwar said the service will need to more than double the growth rate of subscription between now and then reaching the lofty goal, Reuters reports. Disney doesn’t have easy levers of growth, even though it has paid questionably high customer acquisition rates-and, frankly, Disney +has already done that, with very little or even free promotions. deals in the first year or two. Its price has gone up this year. Disney has amazing franchises – Star Wars, Pixar, Disney Studios, Marvel … heard of them? – but a relatively small library of content compared to other ad -free streamers, such as Amazon Prime, Netflix and HBO Max. Venkateshwar said Disney + will appear to be releasing new shows or movies once a week. After a surge of gate show sign ups, Disney +’s growth is starting to plateau as it struggles to churn and newer services have more titles overall, including Discovery +, Peacock and Paramount +.

But Wait, There’s More!

The loss of ad tracking was picked up by startups. [The Information]

How has ATT affected mobile advertising? [Mobile Dev Memo]

Instagram is struggling for fear of losing its “pipeline” of young users. [NYT]

Google and the NBA signed a multiyear tech and marketing partnership. [MediaPost]

Agency and agency executives review email-based universal IDs as the apparent heir of a third-party cookie. [Digiday]

Scopely is set to acquire GSN Games from Sony Pictures in a $ 1B deal. [release]

Netflix’s internal metrics combined the value of the “Squid Game” to $ 900M. [Bloomberg]

The WFA’s first-ever “DEI Census” reveals key challenges to family status, age, gender, ethnicity and disability. [research]