Sonoma County Vinoshipper Acquires Brewery Software Company CompleteDTC Winery
Vinoshipper, a Sonoma County-based liquor direct sales and compliance company, has acquired CompleteDTC, maker of software for operating and managing direct-to-consumer winemaking and craft beverage businesses.
The first phase of the integration is expected to roll out in the fourth quarter, the companies announced Tuesday. CompleteDTC’s user base will benefit from Vinoshipper’s regulatory compliance capabilities in 44 states, as well as discounted shipping rates typically available to large producers.
As part of the agreement, Ridgely Evers, founder and CEO of CompleteDTC, joins Vinoshipper’s board of directors. A computer programmer since the late 1960s, Evers led the creation of QuickBooks small business accounting software at Intuit and, in recent years, started DaVero Farms & Winery with his wife, chef Colleen McGlynn.
Evers and the three-person team at CompleteDTC used the experience of building a direct-to-consumer winery from the ground up to aggregate and automate the required software tools and processes, such as e-commerce, reservations, club management, point of sale. transactions, customer resource management, multi-site inventory management, QuickBooks integration and marketing.
Further integration between the two software platforms is planned to serve DTC businesses in a growing number of industries, the companies said.
Windsor-based Vinoshipper began 15 years ago as a wine-focused direct-to-consumer fulfillment and compliance company. With 30 employees today, it has grown to around 2,000 winery, cider house, mead, sake brewer, importer, distiller and retailer customers.
“Until now, every grower, regardless of size, has had to combine several solutions. But with the combination of Vinoshipper and CompleteDTC, even the smallest producer will now be able to deploy a single solution to manage their DTC business end-to-end and focus on what they do best,” said Steven Harrison, CEO and co. -founder of Vinoshipper.