Scalenut’s AI copywriter also helps content make a dent in search engine results – TechCrunch
AI copywriters are getting a lot of attention from investors. The pair that recently raised funds include Copy.ai and Copysmith. Now Scalenut is entering the arena with a $3.1 million funding round led by Saama Capital and Amit Singhal, former senior vice president at Google and head of Google Search.
Launched earlier this year by Mayank Jain, Gaurav Goyal and Saurabh Wadhawan, Scalenut says it has signed up 100,000 users, mainly SMBs and mid-market sized businesses, growing revenue 10 times and is now trending at a seven-digit run rate.
About 70% of its paying subscribers are from the United States, the United Kingdom and Canada, and the rest are from Asian countries. Its last round of funding was a seed round of $400,000 led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal and other angel investors.
When asked how Scalenut sets itself apart from other AI copywriting startups, Jain said “while Copy.ai, Copysmith and some other tools build a layer on top of the vanilla integration in [language model] GPT-3, we on the other hand have built a comprehensive content marketing suite that automates the entire content workflow.”
Scalenut founders Gaurav Goyal, Saurabh Wadhawan and Mayank Jain
“Our in-house deep learning models and integration with other NLP providers enable end users to create content that has a higher chance of ranking in search engines, thus driving organic that growth,” he added. “Having said that, we also host one of the highest quality generic copywriting toolkits as well.”
One of Scalenut’s key differentiators covers the entire content lifecycle, from content planning to research, writing and SEO optimization.
Jain demonstrated the platform for TechCrunch. For example, a green tea manufacturer who wants to create a blog post about the benefits of the drink will first use a keyword to create topic cluster reports, or lists of potential topics with clusters of keywords . If they select the topic cluster “green tea benefits,” they will see keywords like “green tea benefits,” “dandelion benefits” and “tazo green tea benefits,” in addition to There’s a lot more.
Then they open the report they want and see the statistics for the top 30 URLs already ranked in search engines, as well as their outlines. Other information includes questions people ask about the topic on Google or Reddit, citations and key search terms to help the content rank better in search engines.
Once a content creator has this information, they can enter Scalenut’s “Cruise Mode.” It provides a title, defines an outlet, provides writing points and creates a first draft, as well as SEO insights they can use to optimize content.
Jain says users rely on Scalenut to create in-depth blog posts, including how-to guides, listicles, “why” posts, FAQs and comparison posts. Scalenut’s SEO optimization features tell users how long their posts should be. It can write blog posts of up to 10,000 words, but Jain says they’re usually between 1,200 to 1,500 words.
In a prepared statement, Saama Capital managing partner Ash Lilani said, “A common problem businesses face to boost their organic marketing is scaling content meaningfully. There is no easy way to scale content. and Scalenut has certainly solved that with its robust AI platform.”