Qoruz launched India’s first comprehensive ‘Influencer Search Engine’
- Any user can search and create a list from hundreds of thousands of celebrity, macro, micro and nano influencers for free across Instagram, YouTube, Twitter, Facebook, and blogs
- Users can also take advantage of lists curated by Qoruz experts like “Top Instagram Content Creators”, “Top Food Instagrammers in Delhi”, etc.
- The search engine is available in India now and will be launched in the global market soon
Qoruz, India’s leading Influencer Insights marketing and Analytics platform, has launched India’s first comprehensive Influencer Search Engine today. The search engine, called Qoruz Search, provides access to India’s largest database of hundreds and thousands of influencers including celebrity, macro, micro and nano influencers for free across Instagram, YouTube , Twitter, Facebook, and Blog. Advanced features such as filters, detailed analytics, insights and campaign planning tools are available for a small license fee.
Working with the right influencers is key to a successful influencer marketing campaign. Influencers who are relevant, authentic, engaging, and well -matched can help greatly and have a huge impact on any marketing campaign. Qoruz Search Engine allows marketers to discover millions of relevant influencers in seconds, filter by influencer characteristics, category, region that fits their target audience. Marketers can discover, identify, filter and create a campaign plan in accordance with their requirements.
Praanesh Bhuvaneshwar, Co-Founder and CEO – Qoruz, said “We are excited to launch India’s first and largest database of influencers and creators. We believe that the Qoruz search engine, starting in India and then globally, will help marketers discover relevant influencers for their goals by providing them with data, in -depth insights, and tools. in campaign management. We envisioned a connected Influencer ecosystem; where influencers and creators are not viewed as “Vehicles of Reach” or “Human Ad Banners” but a world where Brands and Marketers forge tighter mutually beneficial relationships with influencers, beyond “money” or “reach”. “
“We use technology, data mining, AI-based software, and machine learning to match a brand with the right set of relevant influencers. Technology allows us to do this on scale and therefore this is our main difference. We worked with our customers for months to understand their workflows, and they asked us when we would make the Qoruz database, the insights available in a self-service way. We are excited to say that for all customers in India, it doesn’t matter if they are large business, medium company or a tech startup, now is the day. “, said Prabakaran, Co -Founder & CTO – Qoruz.
The Qoruz Search engine includes data from leading social media such as Instagram, YouTube, Twitter, Facebook, and Blogs; and in various categories such as fashion, beauty, photography, food, lifestyle, comedy, family, music, movies, technology, games etc. There are also ready-made listings available on Qoruz along with the most popular searches made for influential and creators like “Top Instagram Content Creators”, “Top Food Instagrammers in Delhi”. For clients who need in -depth data, insights, advanced filters and campaign management, it can be used for an annual licensing fee.
Qoruz is India’s leading Insights Influencer marketing and Analytics technology platform. Based out of Bengaluru, it was directed by Nitesh Kripalani (former Director and Country Head, Amazon Video India). Product features include influencer marketing, such as influencer search, reach scale, AI-powered analytics reporting and campaign reporting. Millions of influencers and campaigns have analyzed the platform to understand what works, and what won’t work, thus eliminating prediction and improving efficiency. India’s largest brands and agencies have chosen Qoruz to boost their marketing teams, including Swiggy, ITC, Marico, Goibibo, Omnicom Media Group, MSL PR Group, and many more.