LinkedIn Debuns Algorithm Myths In New Video Series
LinkedIn shatters common myths about how its algorithm works with a new series of videos to be released in the next few weeks.
There are currently two episodes of ‘Mythbusting the Feed’ published, with at least two more confirmed coming soon.
The series aims to provide greater clarity on the types of content LinkedIn displays in people’s feeds, while addressing misconceptions and assumptions.
This article contains a quick recap of two videos published so far, focusing on the following topics:
- What kind of conversations are accepted on LinkedIn?
- What does it mean to be professional when it comes to content on LinkedIn?
Let’s go to it.
What Conversation Topics Did the LinkedIn Feed Like?
People are free to post about anything they want on LinkedIn, but not all content gets equal visibility. LinkedIn feeds prefer the release of certain types of posts than others, as is the case with most social media sites today.
LinkedIn says in its video:
“We welcome all kinds of conversations on LinkedIn, but most of all we want to have conversations that people value. Where the things they talk about, and the content they generate, is about things that are real to them, and meeting them, but also making them feel connected to their communities. ”
Based on that statement, LinkedIn feeds want to show content that is real and relevant to other people in your network.
Examples of such content could be discussions about working from home, or the challenges of being a parent working from home.
LinkedIn said there has been an increase in posts from front-line workers talking about the challenges they face in today’s work environment, bringing visibility to employees people trust.
Finally, LinkedIn says that posts about topics that might be hard to talk about are likely to be repeated in the feed:
“Another thing we’ve seen is conversations that can be hard to talk about like mental health and well-being, other than productivity and how people think about working, but what’s really it means to them.
We see LinkedIn as a place to have that conversation, and our technology teams are looking for ways to enable that, to keep it safe, and to make members feel like it’s a place where they can actually talk about everything that is true to them. “
Does LinkedIn Feed Only Face ‘Professional’ Topics?
There is a misconception that LinkedIn posts should be strictly professional.
LinkedIn sees professional growth and personal growth as interrelated, so it encourages both types of content.
There are times when professional milestones meet personal milestones, providing a great opportunity to show your LinkedIn network a part of who you are outside of work.
For example, you may have overcome a lifelong fear of public speaking by giving a presentation at an industry conference.
That’s something that contains a mixture of personal content and professional content, which LinkedIn is likely to see in people’s feeds.
LinkedIn says in the video:
“Think of LinkedIn as a place to have a real conversation and don’t limit it to one topic or another because a lot of those things go hand in hand.”
The next installments of LinkedIn’s ‘Mythbusting The Feed’ will address the following topics:
- How the Algorithm and Feed Personalization Works
- Content Sharing and How We Work to Address Bias
Featured Photo: IB Photography