Harte Hanks: Mixed Signals (NASDAQ: HHS)
Harte Hanks (NASDAQ: HHS) is an ad agency with very mixed reviews. Quantitative indicators and 1 Wall Street analyst view it as a battered stock ripe for recovery, but technical and fundamental indicators disagree with that. From the histogram Trend Spotter signaled a sell on September 15, the stock fell 23.26%.
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: marketing services, customer service, and fulfillment and logistics services. The company provides strategic advice to help clients plan and execute omnichannel marketing programs; audience identification, profiling, segmentation and prioritization, predictive modeling and data strategy services; data hygiene and cleaning services; print, broadcast, direct mail, website, application, display, social, mobile, search engine marketing and voice services; Website and application development, e-commerce enablement, database creation and management, platform architecture creation and marketing automation services; and the outsourcing of marketing operations solutions. It also offers customer experience management services that include interacting with and resolving consumer concerns about hardware and software platforms, healthcare benefit plans, and recalls or a myriad of other issues. customer service; CRM and digital transformation solutions to create meaningful customer interactions by connecting content between agent or AI interfaces and web-based self-help tools and community forums; and intelligence-driven B2B solutions that understand audiences and their behaviors, then inspire and drive action to drive results. In addition, the company provides product, print-on-demand and mail-processing solutions, such as print-on-demand, product recall management, and distribution of literature and promotional products; custom solutions for engaging audiences, targeting customers, supporting conferences and appreciating employees; and third-party logistics and freight optimization services. It primarily serves the vertical markets of B2B, consumer brands, financial services, retail and healthcare. Harte Hanks, Inc. was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
Barchart’s opinion trading systems are listed below. Please note that Barchart Opinion indicators are updated live during the session every 20 minutes and therefore may change during the day depending on market fluctuations. The indicator numbers listed below may therefore not correspond to what you see live on the Barchart.com website when reading this report.
Analysts and Investor Sentiment – I’m not buying stocks because everyone else is buying them, but I realize that if big companies and investors are dumping a stock, it’s hard to make money against it. -running :
Value Line analyzes the title a little differently.
My conclusion: Seeking Alpha’s quantitative indicators are very high on this stock, but only one Wall Street analyst agrees with them. Value Line and many economists predict a near-term recession and if that prediction holds true, many companies typically cut their advertising budgets first. If you’re on the fence, put the stock on your watchlist and buy when and if the economy strengthens and companies start funding their advertising budgets. The chart below should tell you when the stock price is starting to rise:
Author’s note: I usually exit any stock that loses 20% of its short-term high. HSS has a short term high at 17.88 so I would have been with a stop loss at 14.30