Benefits of Legal SEO
Does SEO Really Need Law Firms?
Lawyers provide the necessary services to clients seeking honest and effective legal advice. Whether it’s a family dispute, fighting a DUI, or resolving a personal injury case, law firms need to help clients achieve justice for themselves and their families.
So, with the very high demand for lawyers, one might wonder if digital marketing is even needed to grow your company. Is word of mouth enough? Do you really need to invest in services like SEO?
The short answer is yes – law firms need SEO to grow organically and reach more clients online. But there are many benefits to law firm SEO beyond traffic and leads.
What is SEO?
Search Engine Optimization (SEO) is a type of digital marketing that involves driving organic (unpaid) traffic to a website and online profiles through search engines – i.e., Google. SEO allows law firms to drive targeted traffic for the long term, whether to their website, directory listings, or blog.
Many lawyers use SEO as their primary source of marketing due to the nature of the services they offer. Potential clients often go to Google to find lawyers in their area, as opposed to searching on social media.
This makes SEO the go-to way for law firm marketing.
5 Benefits of SEO for Law Firms
SEO for law firms reaps many benefits. Because clients use Google to find lawyers near them, your company will want a presence in search results. This often does not happen naturally, but instead requires an intentional SEO approach.
Here are some reasons why SEO is needed for law firms.
1. Reach clients looking for your services in your area.
Several marketing methods offer you the precision to reach users who are actively seeking your services in your service areas. In fact, most methods (like social media) only allow you to post and attract untargeted followers.
SEO allows you to target the terms (“keywords”) that users are searching for to find law firms like yours. Ultimately, it allows you to rank on Google for terms such as, “Seattle PI attorney” or “Attorney at work in NYC”, or anything related to your business.
2. Drive organic traffic for weeks, months, or even years.
Once your website is ranked in Google Search, it has the potential to attract organic traffic in the coming weeks or even years. This is because as long as people are searching – and as long as you are ranking – your presence attracts new users to you.
SEO is an “organic” approach because you can implement many of the strategies yourself without paying for ads. Of course, you are encouraged to work with a professional to get the best results, but you can often start driving traffic even alone.
3. Increase the brand visibility of your law firm.
While other forms of marketing (such as social media or email) often require users to know and subscribe to your brand, SEO allows you to reach people who have never heard of you. noon. This is done by ranking for “unbranded” keywords.
For example, let’s say you offer family law services in Los Angeles. With the right SEO strategy, you can rank for “LA family law”, “family lawyer los angeles”, “LA family attorney”, “divorce attorney LA”, and the like, even for users who have never met your law firm before. .
Whether you are new or long in the business, SEO can help you find users looking for your services every day.
4. Attract backlinks that boost authority.
Backlinks (links from other websites towards you) are essentially a vote of confidence that your website is legitimate and offers value to users. And the higher the quality of backlinks you have, the better the authority of your own site will be.
SEO gives you the power to create content and website experiences that attract backlinks. These backlinks can improve your SEO, which can improve your Google rankings. Plus, links from other sites have the potential to drive more traffic to your website.
5. Provide a better, more interactive website experience.
There are many aspects to SEO, but the main aspects are On-Page, Off-Page, and Technical SEO. And Technical SEO is about optimizing your website’s speed, user experience, and infrastructure to create a better experience for your potential clients.
With SEO, you can improve your website’s loading speed, URL structure, internal linking strategy, site security, and more. All of these have an impact on SEO, but they also ensure that users view your site as fast, secure, and professional.
In implementing SEO, you will want to find a trusted web developer who will apply these technical optimizations so that your site not only looks good but has a solid SEO foundation.
SEO Results for Lawyers
A research study in 2022 found that SEO was the highest rated most effective marketing channel by 79% of law firms. And this is not surprising, since Google is the main driver of organic traffic for businesses in the legal industry.
In fact, SEO can drive many results for law firms, including:
Increased organic traffic
Increased site conversions
Improved content marketing
Improved site speed
Gained authority on the website
Increased referral traffic
Increased directory traffic
Increased local traffic
In other words, law firms can’t afford to miss out on the many results that SEO can bring. And while there are many law firm marketing strategies, SEO stays on top.
Grow Your Law Firm with Search Engine Optimization
Law firms need SEO to incentivize their visibility on Google Search – the primary place where users can find legal services in their area. Without SEO, lawyers are in danger of being trumped and overtaken by the competition.
While it’s always recommended that you have a holistic marketing strategy, SEO is a channel you don’t want to miss. Just following best SEO practices can improve your content, site foundation, website security, and other factors that Google looks at in order to rank your site high in search results.