Search Engine Optimization (SEO) has become a buzz word over the past few years. Many areas of online business have been implementing solid SEO strategies for a while, but ecommerce is still slow to join the rest. Ecommerce stores are trained to use paid methods, such as Google Shopping Ads, Facebook Ads and other social media ads to get people to click their store. However, with the ever-increasing cost required to gain new customers, ecommerce store owners must embark on SEO and develop a solid content strategy for long-term growth and reduce their cost to gain. of new potential customers.

The one-foot is the stool

As I mentioned earlier, the cost of bringing new customers to your ecommerce store will continue to increase. If your store relies solely on paid traffic, let’s say from Google Shopping, and Google determines that you’ve violated one of several advertising policies, all of your traffic has dried up and you’re out of business. No traffic means no sales and no sales means you have no business at the end of the month.

Just relying on paid traffic channels is like having one with a stool. It is safer for the health and longevity of your business to have more legs under the stool, in case you lose one leg. SEO is one of the legs you need to apply. Not only is it free traffic, but as long as you’re providing valuable information for readers, there’s no risk of being eliminated in the same way that paid channels can break you.

The results of a well -executed SEO and content strategy takes time. Typically, an ecommerce store will not see significant traffic for 6 to 12 months after the first pieces of content are published. But if you keep implementing and producing solid, useful content, the effects compound over time.

I was banned from Google and Facebook

I shared it all from my own experience as an ecommerce store owner. I only relied on Google and Facebook ads to get traffic and for some unknown reason in early 2019 both platforms decided I was violating a policy. After that point, I couldn’t go back to their great books.

I got down to the SEO rabbit hole out of desperation to get some traffic and started creating content that consumers at the research stage would find useful. I released other content about the best products by category to help customers choose wisely, and when the ranking of content pieces started, I was getting more traffic than ever before. To give you an idea of ​​the timeline, I started publishing content in February 2019, and by June I was already getting traffic and sales. Over time, traffic continues to grow and I continue to create useful content. By 2020, I have generated over $ 2 million in sales from organic strategy from just one ecommerce store.

If I hadn’t started SEO I would lose business today.

Get started before you need to

Don’t do what I did and wait for the tires to fall after one or more paid channels fall off the ban hammer. Start by writing a few pieces of content to get started. You don’t need a five year content technique on the first day.

For ideas on what to write, you can write a guide to your niche and what to look out for when choosing the right product. You can answer the most frequently asked questions you receive. When people type that question into the search engine and your post helps them, you will be recognized over time as a place of research and answers. Then people will grow to trust your store and will be more willing to buy from you.

There are literally thousands of blog topics that you can create to get more traffic, but the important thing is to get started. Over time, you’ll learn some more advanced content techniques that you can apply to create a better ranking opportunity. If you can implement some resemblance of a content plan into your ecommerce store and stick to it, you’ll go back a year and wonder why you paid so much for visitors in the first place.